In an exceptional event showcasing the deep confidence Changan places in Almajdouie as a strategic partner in its regional expansion, Changan Automobile has chosen Riyadh as the hub for announcing the launch of its operations in the region.
The event was attended by prominent figures, including Mr. Wang Jun, Chairman of Changan, who made his first visit to the Middle East, along with Mr. Xu Wei, the Chinese trade representative in Riyadh, Mr. Mohammed Ali Almajdouie, CEO of Almajdouie Automotive, and representatives of Changan's dealers in the Gulf and the Middle East, as well as media and press members to celebrate this significant milestone.
This announcement represents an exceptional step towards enhancing the leadership of the Changan brand in Saudi Arabia, as it aims to strengthen and expand its regional presence through ambitious and sustainable plans.
Today, Changan's fleet of vehicles continues to grow, with over 150,000 cars currently on Saudi roads, reflecting the high level of trust customers place in the quality and reliability of Changan’s vehicles. Almajdouie operates more than 32 branches across all regions and cities in the Kingdom, which has facilitated a smooth expansion and the provision of after-sales services to its certified distributors, meeting customer needs quickly and providing a network of services and maintenance that has contributed to successive successes and expanded the customer base to include a variety of customer segments within the Kingdom.
This success has made Saudi Arabia the primary destination for Changan's global automotive operations in the Middle East.
Changan Automobile emphasized that this strategic approach of announcing its expansion and designating Riyadh as its regional hub reflects the great trust and the successful outcomes of its strategic partnership with Almajdouie, which has exceeded regional market expectations and strengthened Changan’s position in regional markets while maintaining high standards of quality and excellence.
This partnership reflects mutual confidence and commitment to delivering an outstanding customer experience and expanding the range of premium services and products in Saudi Arabia, reinforcing the success of the brand and achieving a future-oriented vision.
This step represents one of the largest and most significant investments reflecting Changan's vision for regional expansion, as Changan consistently strives to "transform and enhance the transportation culture for the better" — a goal made possible by the unwavering support of its successful and fruitful partnership with Almajdouie.
Saudi Arabia stands as the starting point and launch pad for the brand’s expansion, followed by other Middle Eastern and Gulf markets. This continuous commercial expansion marks a significant evolution, sustained growth, and enduring brand confidence in Changan’s journey toward future achievements.
Speaking about this partnership, Mr. Wang Jun said, "Almajdouie is not only the ideal partner but also the foundation upon which we build our strategy in the Middle East. Choosing Riyadh as our central hub is the first step towards this collaboration and future successes."
Mr. Mohammed Ali Almajdouie added, "We are proud of this partnership, which offers more options and suitable choices for Changan customers. With high confidence, we pursue the developmental vision that aims to maximize the potential of this cooperation and work together to represent the Changan brand in the best possible way."
As part of the celebration, Changan unveiled its latest models, launching the UNI-V Sport and UNI-S for the first time through available branches across the Kingdom's markets. These models complement the range of luxury vehicles in Saudi Arabia, where they are the first choice among customers, boasting exclusive designs with top-notch technologies. Changan, founded in 2016 as a brand under Almajdouie Automotive, has witnessed significant growth and widespread presence through its branches across Saudi Arabia.
Almajdouie Automotive remains the top choice for Changan vehicles, striving to deliver the highest quality services with innovative and advanced technologies to all its customers, achieving the utmost levels of excellence within Saudi Arabia, and continuing its efforts to achieve even greater accomplishments in the future.
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