Stellantis Group announced the appointment of Almajdouie Motors Company as the exclusive agent for the Citroën brand in the Kingdom of Saudi Arabia. This expansive partnership comes as part of Stellantis' ongoing efforts to strengthen its relationships with partners and expand its offerings in the Middle East region. The anticipated return of Citroën to the Saudi markets was announced at an official signing ceremony held on this occasion, attended by Samir Cherfan, Chief Operating Officer of Middle East and Africa at Stellantis Group, and Youssef Bin Ali Almajdouie, Chairman of the Board of Directors of Almajdouie Motors Company, in addition to a number of senior executives from both parties. The signing ceremony was held at the Stellantis Group headquarters in Casablanca, Kingdom of Morocco. Almajdouie Motors Company is expected to commence Citroën brand sales in the Kingdom of Saudi Arabia during the first quarter of 2023. The Citroën models available at launch will include: Citroën C3 Aircross, Citroën C4, Citroën C5 Aircross, and Citroën Jumpy. This coincides with the launch of the all-new electric Citroën C4 X, aligning with Stellantis' Dare Forward 2030 strategy and the group's ambitious goals for the Middle East and Africa to convert 100% of Stellantis' vehicle portfolio to electric cars by 2025. Commenting on this collaboration, Samir Cherfan, Chief Operating Officer of Middle East and Africa at Stellantis Group, said: "We are pleased to announce the expansion of Stellantis' presence in the Kingdom of Saudi Arabia in collaboration with Almajdouie Motors Company, one of the most important regional companies in the automotive sector in the region. This collaboration with our trusted partner will undoubtedly ensure the success of the Citroën brand in the Kingdom of Saudi Arabia. At Stellantis, we are committed to expanding our offerings and products in the Saudi market and look forward to collaborating with Almajdouie Motors in supporting all Citroën customers and providing them with the highest standards of maintenance and customer service." On his part, Youssef Bin Ali Almajdouie, Chairman of the Board of Directors of Almajdouie Motors Company, said: "We are proud to enhance trust and cooperation with leading global brands and expand our partnership with Stellantis Group by reintroducing Citroën in the Kingdom of Saudi Arabia." He added: "We will also continue to achieve qualitative successes, in line with Saudi Vision 2030, which aims to enhance quality of life, reduce carbon emissions, and encourage the use of environmentally friendly vehicles. We are confident of the success of the Citroën brand across Saudi Arabia through its remarkable performance experience, in addition to its distinguished reputation in the region." He concluded by saying: "We will also pay great attention to supporting Citroën customers and dedicate all our resources and energies to providing them with the highest standards of service and care."
